Project Manager
@
HASHTAG
Sep 2024 - Jul 2026
Started at Underdog Agency, which later merged into Hashtag UA
Managed creative and production projects at a digital agency, coordinating clients, the creative team, and external partners.
Managed 4+ projects at the same time, balancing priorities, deadlines, and delivery
Acted as the main point of contact between clients and the creative team, turning feedback into clear tasks for design, copy, and production
Managed photo and video shoots from start to finish, coordinating teams, timing, locations, and external partners
Worked with budgets, cost estimates, and project reports across several projects
Coordinated a 6-month promotional campaign for the Ukrainian film “U Are the Universe”, working with the agency team, film producers, director, external partners, and vendors
Contributed to campaign strategy and creative brainstorming, delivering posters, social media content, trailers, outdoor ads, press kits, and premiere materials
Project Manager
@
HASHTAG
Sep 2024 - Jul 2026
Started at Underdog Agency, which later merged into Hashtag UA
Managed creative and production projects at a digital agency, coordinating clients, the creative team, and external partners.
Managed 4+ projects at the same time, balancing priorities, deadlines, and delivery
Acted as the main point of contact between clients and the creative team, turning feedback into clear tasks for design, copy, and production
Managed photo and video shoots from start to finish, coordinating teams, timing, locations, and external partners
Worked with budgets, cost estimates, and project reports across several projects
Coordinated a 6-month promotional campaign for the Ukrainian film “U Are the Universe”, working with the agency team, film producers, director, external partners, and vendors
Contributed to campaign strategy and creative brainstorming, delivering posters, social media content, trailers, outdoor ads, press kits, and premiere materials
Product Manager
@
FÉMATCH
Nov 2023 - Nov 2024
Started with production and content work for the founders' styling school (Pump Your Style Studio/ June 2023 - Nov 2023), then moved into a dedicated product role on FÉMATCH.
Worked on building a platform for stylists — from early product exploration to launch — shaping the product together with the designer and developer.
Analyzed the market and competitors to understand existing solutions and identify opportunities for the product
Conducted user interviews with stylists and their clients to understand their needs, pain points, and expectations
Used research findings to shape the product logic, structure, and value proposition
Designed the platform structure and built page prototypes together with the designer
Helped define the value and logic of the subscription model
Managed early production work, including photoshoots from concept to execution, while working across product, design, and content
Product Manager
@
FÉMATCH
Nov 2023 - Nov 2024
Started with production and content work for the founders' styling school (Pump Your Style Studio/ June 2023 - Nov 2023), then moved into a dedicated product role on FÉMATCH.
Worked on building a platform for stylists — from early product exploration to launch — shaping the product together with the designer and developer.
Analyzed the market and competitors to understand existing solutions and identify opportunities for the product
Conducted user interviews with stylists and their clients to understand their needs, pain points, and expectations
Used research findings to shape the product logic, structure, and value proposition
Designed the platform structure and built page prototypes together with the designer
Helped define the value and logic of the subscription model
Managed early production work, including photoshoots from concept to execution, while working across product, design, and content
UX Researcher
@
Uklon
Oct 2022 - Mar 2023
Worked as a UX Researcher on the product team, studying user needs and behavior to help the team make data-informed product decisions.
Planned and ran different types of UX research - including in-depth interviews and usability testing, matching each study to the product's needs and research questions
Defined research goals and methods, and managed the process from question to results
Conducted user research and analyzed insights, turning them into practical recommendations for the product
Improved UX research processes inside the company, making research more structured and consistent
Worked directly with Product Managers and the product team
Helped shape product hypotheses, identifying what needed to be tested with users
UX Researcher
@
Uklon
Oct 2022 - Mar 2023
Worked as a UX Researcher on the product team, studying user needs and behavior to help the team make data-informed product decisions.
Planned and ran different types of UX research - including in-depth interviews and usability testing, matching each study to the product's needs and research questions
Defined research goals and methods, and managed the process from question to results
Conducted user research and analyzed insights, turning them into practical recommendations for the product
Improved UX research processes inside the company, making research more structured and consistent
Worked directly with Product Managers and the product team
Helped shape product hypotheses, identifying what needed to be tested with users
UX researcher (consultant)
@
Genesis Tech
Apr 2022 - Oct 2022
Worked as a UX Research consultant, part of Retention Hack Team — an internal consulting team helping product teams grow revenue through experiments based on analytics, user data, and research. My role was to bring the user perspective into that process.
Conducted expert interviews with Product Managers and key stakeholders to understand the product, its business goals, current challenges, and context
Built research strategies for individual product projects — from defining research goals and questions to choosing methods and planning studies
Ran in-depth interviews with users in the US, exploring their experience, needs, behavior, and motivation
Analyzed research results and shaped user insights and recommendations for product teams
Built a qualitative research practice from scratch and helped the product team learn to run it independently
Advised product teams on when, why, and how to use UX Research in the development process
UX researcher (consultant)
@
Genesis Tech
Apr 2022 - Oct 2022
Worked as a UX Research consultant, part of Retention Hack Team — an internal consulting team helping product teams grow revenue through experiments based on analytics, user data, and research. My role was to bring the user perspective into that process.
Conducted expert interviews with Product Managers and key stakeholders to understand the product, its business goals, current challenges, and context
Built research strategies for individual product projects — from defining research goals and questions to choosing methods and planning studies
Ran in-depth interviews with users in the US, exploring their experience, needs, behavior, and motivation
Analyzed research results and shaped user insights and recommendations for product teams
Built a qualitative research practice from scratch and helped the product team learn to run it independently
Advised product teams on when, why, and how to use UX Research in the development process
UX Researcher
@
Parimatch Tech
Sep 2021 - Mar 2022
Worked on UX research for the company's products, combining qualitative and quantitative research methods.
Planned and conducted different types of UX research: including card sorting, usability testing, and interviews
Defined research goals, formed questions, and chose methods based on each product's needs
Analyzed data and structured findings into key user insights
UX Researcher
@
Parimatch Tech
Sep 2021 - Mar 2022
Worked on UX research for the company's products, combining qualitative and quantitative research methods.
Planned and conducted different types of UX research: including card sorting, usability testing, and interviews
Defined research goals, formed questions, and chose methods based on each product's needs
Analyzed data and structured findings into key user insights
UX Designer
@
Vintage Web Production
Nov 2019 - Aug 2021
Worked as a UX Designer on different digital projects, going through the core stages of the UX process - from user research and structure to prototyping.
Conducted desk research to better understand the subject area, market, competitors, and project context
Created personas based on research, summarizing key characteristics and needs of different user types
Built Customer Journey Maps (CJM) to visualize the user's path, touchpoints, needs, and pain points
Designed wireframes for different projects
Built interactive prototypes to test structure, logic, and user scenarios
Worked across different types of projects, adapting the UX approach to specific business goals and user needs
UX Designer
@
Vintage Web Production
Nov 2019 - Aug 2021
Worked as a UX Designer on different digital projects, going through the core stages of the UX process - from user research and structure to prototyping.
Conducted desk research to better understand the subject area, market, competitors, and project context
Created personas based on research, summarizing key characteristics and needs of different user types
Built Customer Journey Maps (CJM) to visualize the user's path, touchpoints, needs, and pain points
Designed wireframes for different projects
Built interactive prototypes to test structure, logic, and user scenarios
Worked across different types of projects, adapting the UX approach to specific business goals and user needs
Tools powering my work
Skills
UX research
Interaction design
User interviews
Prototyping
User flows
Usability testing
JTBD
Product design
Research strategy
Education
Education
Bachelor’s in Economic cybernetics
2014-2018 National Technical University of Ukraine 'Kyiv Polytechnic Institute'